Lūdzu atjauniniet savu pārlūkprogrammu

Jūsu Tīmekļa pārlūks nespēj pilnvērtīgi attēlot šo lapu, jo šī lapa ir būvēta balstoties uz moderniem Tīmekļa standartiem. Lai apskatītu šo lapu, aicinām Jūs izvēlēties kādu no modernajiem Tīmekļa pārlūkiem, kas pieejami zemāk.

Bezmaksas pārlūkprogrammas - visas pārlūkprogrammas nodrošina vienādas pamatfunkcijas un ir viegli lietojamas. Izvēlieties, kuru pārlūkprogrammu vēlaties lejupielādēt:

Why touch makes print so powerful

News

Texture, shape, colour and smell are all elements of print that creative thinking can adapt and manipulate, enabling brands to stimulate and connect with our emotions in a dimension beyond the reach of digital tactics.

Dr Andy Myers

In our increasingly digital world, print enables something unique – not only as a channel, but as an experience. It seems obvious, but print offers an opportunity for brands to connect with people physically. Print has an extraordinary and measurable effect. The power of touch is one of the reasons that print deserves much more attention from brands and agencies.

We’re excited to bring you ATTENTION, MEMORY AND EMOTION – Print Power’s free e-booklet download that digs deep into why touch makes print an incredibly powerful channel for brands and agencies.

This fascinating expert study explores the neuroscience of human touch and the seductive power of print’s texture, shape, colour and smell – all the things that give it a deeper connection with a consumer. And we ask, why are brands missing a huge opportunity by shunning the hugely sensory print channel in favour of digital?

In collaboration with Dr Andy Myers from Walnut Unlimited – a London-based agency that applies psychological methods to understand how people behave. He offers compelling evidence into how print cuts through the noise of a crowded marketing landscape and offers a hard-wired pathway to the brain that immediately connects with the senses to harness emotion, grab attention and embed a brand in the memory.

Download free e-booklet