FIPP Insider Baltics: The Value of Print
How can print media cut through the digital noise to capture true audience attention and drive business growth? What is the role of advertising in the development of print media, and how can publishers work hand-in-hand with advertisers to support each other in reaching their goals? Join us for an exclusive industry seminar, FIPP Insider Baltics: The Value of Print, where publishers, marketing agencies, and print professionals will discover the unmistakable, high-value impact of the physical page.
Our speakers will discuss:
- Why print advertising holds a distinct advantage over digital, and how publishers can integrate it into innovative business models to turn current industry challenges into compelling growth opportunities.
- How different demographics perceive color, and how you can use this psychology to elevate your visual communication.
- What makes a magazine cover truly unforgettable, and how strategic design can completely shift reader perception.
Join us to unlock fresh inspiration, gain actionable strategies, and transform today’s industry challenges into your next competitive advantage!
Who are our speakers?
Maria Dabelsteen Jensen
(Aller Media, Denmark)
Against the Trend: Why We Bet on Print – and Won
Jurgis Skilters
(University of Latvia, Latvia)
Mappings between colors and emotions
Lulu Skantze
(Storytime magazine, the Netherlands)
Content in Motion: Turning Magazines into Scalable Global Assets
Andy Cowles
(Front cover designer, UK)
How your front cover sells subscriptions
Amanda Wigginton
(PPA Magnetic, UK)
Context, Community, and Conversion: redefining print for today
Kristina Papule
(National Library of Latvia, Latvia)
Demand It Everywhere! Advertising in Latvian Newspapers from the 19th Century to the Present Day
Alastair Lewis
(FIPP – WAN-IFRA, UK)
International magazine trends and lessons from the FIPP World Congress
Agenda of the event:
(the detailed agenda will be published before the event)
The seminar will take place on Thursday, November 5, 2026, at the Klīversala restaurant in the National Library of Latvia (Mūkusalas str. 3, Riga).
Book your ticket now at a discounted price — the “Early Bird” offer is valid through August 31, 2026!
🎧 The event is in the Latvian and English languages. Real-time multilingual AI translation (including languages other than Latvian and English) will be available at the event via live captioning and voice-to-voice translation. If you prefer to use voice translation, please bring your earphones with you to the event.
📸 By attending the event, you agree that photography and filming may take place during the event, and that the resulting materials may be used for Poligrāfijas grupa Mūkusala and FIPP publicity purposes on social media and their websites.
If you have any questions, please contact us: pgm@pgm.lv.